About Us

Get ride-ready with a few clicks on your screen. All you'll have to do is "go ride lah!" - that's a Malaysian way of saying, "just ride!"

For motorcycle and bicycle enthusiasts who are in need of high quality, well-styled protective gear, RideLah is an online shopping platform that offers an easy, convenient and seamless e-shopping experience without having to leave home.

From novice riders to limit-crunching athletes, our customers can look forward to browsing a wide range of the most sought after brands in motorsport wear. Personalised video-based consultation services are also available for those who need expert advice before checking out their shopping basket.

Gearing up to ride should be this simple.



"Ten thousand hours is the magic number of greatness." 
- Malcolm Gladwell, "Outliers"

A firm believer that there is no shortcut to mastery, company founder Eugene Lim has done more than his share of 10,000 hours in the two-wheeler industry, building his expertise on protective wear and motorsports safety.

Ten Thousand Holdings sets out to improve the safety of dynamic sports enthusiasts by offering a comprehensive selection of quality protective apparel for every lifestyle.

Headquartered in Kuala Lumpur, Malaysia, the company works with premium international action-sports brands to energize their retail presence in Southeast Asia through unique, multi-channel shopping experiences.

Leveraging on the fresh energies of a youthful, professional team, brands can expect creative ideas and innovative practices in retail marketing, backed by unparalleled consumer experiences.